For the McVibe Media project, the client wanted help structuring their website to maximize viewership and engagement for their pop culture blog McVibeMedia.com.
Competitive Analysis: I began by gathering research on competing and parallel websites with similar target audiences and high traffic.
Next, I created several mock-ups/wireframes for the client to better understand the navigation and aesthetic direction of the website based on my previous research.
In the first development stages, I tested functioning prototypes with potential users that aligned with the client’s target audience and personas we created.